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Mindset Series 2021 Lookbook


Our 2021 Mindset Series draws inspiration from the inner workings of the ICHPIG® brain in a graphical composition, highlighting the brands relentless hunger for progression.

The 6 piece graphical collection is comprised of Tees, Long Sleeves and a Hoodie featuring a variety of different branding and graphic treatments, with high-density screen prints and thick colour-way embroidery throughout.

Manufactured in Melbourne, Australia, supporting sustainable local industry. Engineered to the exact specifications exclusively for the ICHPIG® brand.

Releasing online through our global web store www.ichpig.com at 5pm AEST on the 22nd of September.

Directed by Alex Orton, styled by Jasper Newman, photographed by Lars Osland, and modelled by Marcus Emerton, in house at our Brunswick Warehouse.

Digital Animation by Matthew Devlin

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