In early October, right around my 31st brithday, I was approached by VCE students Dylan Walsh and Simon Agosta with the idea of making a clip that took a look behind curtain of the happenings at Ichpig. The brief was very loose and the direction not entirely clear. I wanted to hand the boys an opportunity that I remember so desperately wanting at their young ages. I craved the ability to grow, progress and just dive into the deep end at their age but rarely was I ever taken seriously or given a shot.
The goal of the clip was to explain and tell some of goals/challenges that surround my existence at the brand. Funded by the Melbourne made clothes, themes of giving back and turning the brand into a community that allows opportunities to be offered are expanded on through out this mini doco. Ichpig is more than just a streetwear brand it's a way of life, thinking and outlook, which has both its challenges and aspirations. Anyways stoked on the clip and props to the boys for capturing so much raw thought. Enjoy!